'Wear culture' Pameo pose

Opened in 2013 as an online select shop with the concept of "a store where you can enjoy fashion as an" individual "that transcends all boundaries."

Focusing on contemporary designers from Europe, America and Asia, he has attracted attention for his edgy selection and has been featured in numerous fashion magazines.

From 2014, we started full-scale collection development as a brand. The director and designer is PELI, a graduate of Bunka Fashion College, a stylist, and a DJ. Her specialty is romantic, girly, and fashionable, but her genderless collection has gained widespread support from trendsetters regardless of gender.

The unique concept that is launched each season is based on the philosophy of expressing one's personality in fashion. Not to mention ready-to-wear, playful costume jewelery, creative shoes, and the clothing-like design of the swimwear series are well-known as the brand's signature.

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